General Director of Toyota in North America Jim Lentz has an interesting information about the car Scion. According to him, the car Scion can become popular on the market only if the company will create the car on the C type platform (premium small-displacement cars). A platform for such cars as Yaris and other compact cars. However, it seems this is only his opinion, which is frowned upon by the group. The Vice President Doug Murta argued to him regarding it According to him, innovation will continue to prepare specifically for young people and the should not "adjust" its needs for more affluent customers. In addition, in the near future, Jim Lentz is simply not able to influence to the policy of the company in this manner. He can act, relying only on the long term perspective. By the way, the company plans to release three new versions of the Scion during following three years. The first will be available in 2015, at the New York Auto Show (April).The brand plans to achieve an annual sales rate of 100000 cars. However, it is unlikely that this goal will be realized in the near future. As for the previous 10 months of this year, the company sold 50258 cars (at 14.8% less than in 2013).
